Introducing the Susan G. Komen® More Than Pink Walk™!
We have some exciting news to share! We have been hard at work creating the next evolution in the history of the Race for the Cure® series– and the next chapter begins here! This fall, we will be one of 26 locations across the country premiering the Susan G. Komen MORE THAN PINK Walk™ in Chattanooga and Greater Nashville!
Register, donate, and learn more about your local walk by clicking your region below!
What Changes can I Expect?
Much of what you have come to love about the Race will continue with the MORE THAN PINK Walk™, but with a fresh new look and experience that is sure to energize our community around the lifesaving work your support is making possible. These changes are intended to increase people’s connection to our work beyond breast cancer awareness. Together we are a community of people who want to do more; More for our communities, more for those living with breast cancer – including Metastatic Breast Cancer – and more for research and action to find the cures.
The biggest difference is that the MORE THAN PINK Walk™ will focus on connecting our participants to our cause and our community, reflecting the vast majority of the event’s participants who walk, rather than run, during the event historically. We believe this change will create a greater sense of purpose among participants and will provide a more personalized, emotional experience for all who attend. We will also be introducing you to our new pillars of our organization: Research, Care, Community, and Action. These pillars will help you and our other supporters understand the impact you make when you fundraise for this year’s event. Also, by eliminating the costs associated with a separate timed run, we will maximize the amount of funds raised by the event available to support our work to save lives and end breast cancer.
Our commitment to creating a world without breast cancer is stronger than ever, and our Bold Goal to reduce the number of breast cancer deaths by 50% in the U.S. by 2026 CAN BE ACHIEVED. We hope this new approach will better connect our supporters to our work to save lives and help generate the critical funds needed to succeed.
FAQs – All the Details!
Q. Why are you changing the name from Race for the Cure to MORE THAN PINK Walk?
A. This change is part of the ongoing evolution of Susan G. Komen and builds on Komen’s successful and engaging MORE THAN PINK brand platform first introduced in 2016. MORE THAN PINK highlights the fact the organization and those who support our work are much more than a color and enables us to better connect our supporters to the full breadth of the work we do every day to help save lives from breast cancer. The change from a Race to a Walk also aligns the fundraising event with the experience of the vast majority of our participants.
Q. Does this mean Komen is no longer in a hurry to cure breast cancer?
A. Absolutely not! Our commitment to creating a world without breast cancer is stronger than ever. This new approach is part of an ongoing evolution of our organization intended to better connect the public to the impact they’re making on our work to save lives, and in turn, help us generate the critical financial support needed for us to be able to accomplish our Bold Goal – to reduce the number of breast cancer deaths by 50% in the U.S. by 2026.
Q. Is Komen moving away from pink?
A. Absolutely not. Pink is the principal color of the breast cancer movement and remains our signature color as well. You will still see a lot of pink at the walk, including as the traditional color of our breast cancer survivors. However, this evolution reinforces that the movement is more than a color and that it’s not enough just to wear pink. We are a community of people who want to do more for research, more for our communities, more for caring for those living with breast cancer – including metastatic breast cancer – and more action to get us to a cure.
Q. Other than the name change, what differences will I see?
A. The biggest difference is that the MORE THAN PINK Walk will not have a run element. We’re focusing on making the event a walk – which reflects the vast majority of our participants historically – to create a greater sense of community among participants and to provide a more personalized, emotional experience for all who attend. And by focusing on the walk, we can maximize the amount of funds raised by the event available to support our work to save lives and end breast cancer.
Q. How will people living with metastatic breast cancer be included in the event?
A. We are passionate about saving lives from breast cancer and bringing more awareness to people living with metastatic disease (which is responsible for most of the 40,000 U.S. breast cancer deaths each year), who often feel left out of many breast cancer events. The reality is their experience inspires us to work harder and to do more. The MORE THAN PINK Walk enables us to better acknowledge and welcome these members of our breast cancer family at the event, joining us at our Hope Village and through recognition as part of the new opening ceremony.
Q. Will there still be a running race?
A. No. The vast majority of our participants over the years have been walkers. By focusing solely on a walk, we can create a better sense of community, provide a more personal and emotionally impactful experience and, by eliminating some of the expenses associated with certifying and managing a timed race, maximize the funds available to support our life-saving work.
Q. Will the event continue to be a 5k?
A. Since the fundraising event is now solely a walk, the distance is less important. The specific distance of each event will be tailored to local conditions, terrain and the size needed to provide an engaging experience.
Q. Is the registration fee changing?
A. The registration fee is being lowered this year. The registration fee helps offset the costs of conducting the event. You must register to receive official items to be used during the opening ceremony. To receive a 2019 t-shirt, each participant must fundraise over $100.00. Learn more on the walk website!
Q. Will fundraising be required?
A. We encourage all participants to fundraise for this, our organization’s signature fundraising event. Your fundraising is essential to help us save lives by enabling our research, the care we are able to fund, the community we are able to support, and every action we take to accomplish our goal of reducing breast cancer deaths by 50% in the U.S. by 2026.
Q. How is the money used? Why is fundraising important?
A. Your fundraising will help us do more for research, more for our communities, more for caring for those living with breast cancer – including metastatic breast cancer – and more action to get us to a cure. Thanks to the funds you raise every day Komen is funding cutting-edge breast cancer research and working to support people in our communities. Komen works every day to:
- Better detect, prevent and treat all breast cancers, especially deadly metastatic breast cancer
- Increase access to and participation in innovative clinical trials
- Improve access to quality breast health services by funding essential patient navigator
- Provide underserved patients with low- or no-cost screening, diagnosis and treatment
- Eliminate barriers to care by supporting life-changing services like transportation, medication access and child care
- Eliminate disparities in breast cancer care and outcomes by assessing gaps in access and quality
- Provide accurate and balanced information, support and compassion through the Komen Breast Care Helpline
- Advocate for federal research funding and access to affordable, high-quality breast health and cancer care services
- Provide the public and our elected officials with factual, evidence-based breast cancer information
Q. Isn’t my registration fee a donation?
A. Registration fees provide you access to the event and help to offset the costs for things like security, permits, the T-shirts, and other operational items. This is why they are not tax-deductible donations. Your donations and fundraising help fund our work to save lives.
Q. Why do my team members have to register?
A. The registration fee helps offset the costs of conducting the event. Every participant must register to receive an official event t-shirt as well as other new items to be used during the opening ceremony.
Q. Are survivors and those living with metastatic breast cancer expected to fundraise?
A. We certainly encourage every participant to fundraise, as this is our signature fundraising event. Funds raised by our participants enable us to do more for research, more for our communities, more for caring for those living with breast cancer – including metastatic breast cancer – and more action to get us to a cure. We find that survivors, those living with breast cancer and others that have a deeply personal connection to the cause are the most powerful and passionate fundraisers.
Q. Do I still get a t-shirt?
A. Survivors will still receive a free pink shirt and those living with Metastatic Breast Cancer will receive a free dark pink shirt. All other participants will receive a heathered grey shirt once their fundraising goal has been hit. Participants must fundraise $100.00 before Friday, October 11th at 5:00 p.m. to receive a t-shirt.
Children under the age of five are free using the code childunder5 but will not receive a t-shirt.
Q. Will there still be an expo?
A. Yes, there will still be an expo area before the program and at the conclusion of the walk so that participants can engage with our valued partners and walk sponsors who help make the fundraising event possible.
The Susan G. Komen® More Than Pink Walk™ will take place in both our Chattanooga and Greater Nashville Regions for 2019. Join the movement today by registering for your local walk, or for both! Choose your region below to get started.
For additional questions, please contact our office at 615-383-0017 or at firstname.lastname@example.org. Additional information regarding each walk can be found on the Chattanooga or Greater Nashville walk websites.